email industry benchmarks

The Email Campaign Report That Will Help You See the Light

Every email should have a purpose. You might prefer words like “goal” or “objective,” but I love to think about setting an intention for a campaign. There is so much that goes into email creation—subject line, offer, call to action, segmentation,…

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marketing automation results

Why Cloneable Marketo Programs Will Help You Work Smarter

Hard to believe we’re wrapping up the first month of 2016 already. You have exciting programs planned to generate revenue for your business this year, but are you ready for them? Like, really ready? Your planned programs are going to…

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content personalization

4 Experts Reveal Their Healthy Email Personalization Habits

Email personalization is a topic we never get bored with around here. There are countless ways to bring personalization to your email marketing strategy, and the savviest marketers out there are constantly honing their craft. Why? Because email personalization is…

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email segmentation

How to Get Your Killer Emails to the Right People

Marketers lose too much sleep worrying about what their emails look like and what they say, forgetting that 70% of the success of their email marketing programs depends on who they target and what they offer. Yes, we should all…

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winter travel

RC Team Spotlight: Winter Travel

It’s no secret that it rains from time to time here in Portland, but this December the RC team endured a special Pacific Northwest treat…17 days straight of rain. No sun, no blue skies—only a colorless world, where wet matted…

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marketing automation program analysis

How to Revitalize Your Automated Email Programs

Whether or not you’ve recently started using automated email programs, or you’re a seasoned veteran of the practice, there is no better time than the end of the year to assess all of your drip program activities. Having just completed…

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2015 blog content

Kick Back with RC’s Greatest Blog Hits of the Year

If 2015 was crazy for you, raise your hand. Yep, we’re right there with you. (Our hands are raised, you just can’t see them.) Since the year is coming to a close, we wanted to celebrate with you by spotlighting…

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using social media for lead gen

How to Master Facebook and Twitter for Lead Generation

Unless you’ve been hiding under a rock, you know all about social media—its dominance in our personal and professional lives, how hashtags have become a part of the English language, and the endless ways we incorporate it into our marketing…

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oregon food bank

The RC Team Fights Hunger at the Oregon Food Bank

Last December the RC team schlepped over 27,000 pounds of potatoes and pasta at the Oregon Food Bank to create nearly 23,000 meals. Coming together for a good cause is an unparalleled exercise in team building. When everyone is sporting…

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marketing strategy focus

6 Pros Unleash Their 2O16 Marketing Strategy Focus

With the scent of turkey still lingering in our clothes, it’s time to face reality. Yes, the holiday weight is already making our jeans a little tighter, but more importantly, a brand new year is upon us. It’s an exciting…

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