Citation

Database Building Page

[1] SiriusDecision, “The Impact of Bad Data on Demand Creation” 
[2] SiriusDecision, “The Impact of Bad Data on Demand Creation”

Content Creation Page

[1] MarketingProfs, “Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust”
http://m.marketingprofs.com/articles/2013/9807/seven-ways-to-help-sales-use-marketing-content-to-win-buyer-trust

Demand Generation Page

[1] Marketing Profs, “Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust”
http://blog.hubspot.com/blogs/tabid/6307/bid/28943/25-Jaw-Dropping-Marketing-Automation-Stats-Data.aspx

Marketing Automation Page

[1] Aberdeen Group, “Marketing Automation 101: Ensuring Early Success with the Basics; Maturing Your Deployment for long-term ROI”
http://webmecanik.com/the-benefits-of-marketing-automation-107-better-lead-conversion-rate/
[2] Couch & Associates, Inc., “Understanding B2B Marketing Automation”
http://img.en25.com/Web/CouchAssociates/%7Bf66886ca-e376-41d1-866b-82a8a3339bb9%7D_Marketing_Automation_101_Infographic.pdf
[3] Couch & Associates, Inc. “Understanding B2B Marketing Automation
http://img.en25.com/Web/CouchAssociates/%7Bf66886ca-e376-41d1-866b-82a8a3339bb9%7D_Marketing_Automation_101_Infographic.pdf
[4] HubSpot, “25 Jaw-Dropping Marketing Automation Stats” http://blog.hubspot.com/blog/tabid/6307/bid/28943/25-Jaw-Dropping-Marketing-Automation-Stats-Data.aspx